An eCommerce team needs product data from an external supplier: some offer a documented API, others only a public website with no official integration. The question that comes up almost every time is simple: go with the API, if one exists, or build a crawler that extracts the data directly from p... View article
A competitor cuts the price of a key product overnight. Your store notices the drop in sales only a few days later, when someone checks the reports manually and connects the dots with the competitor's new price. That information gap is exactly what automated competitor price monitoring via web cr... View article
Many businesses look, month after month, at the "Traffic acquisition" report in GA4 and see organic traffic going up, but they can't answer the question that follows immediately: how many sales or quote requests did that traffic actually bring in? The difference between reporting visits and provi... View article
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