More and more online stores decide to auto-populate their catalog or monitor competitor prices through web crawling, yet few teams check, at the very first step, a small file that can directly influence the legality of the project: robots.txt.Robots.txt is a public text file placed... View article
Quality Score is a diagnostic indicator, on a scale from 1 to 10, that Google Ads assigns to every keyword in an account, to show how your ads compare to those of other advertisers bidding on the same searches. The score is built from three components evaluated separately: expect... View article
Many digital marketers still talk about "lookalike audiences in Google Ads", even though that option no longer exists as such, since mid-2023. A lookalike audience is, on Meta Ads, a new audience generated automatically from a source audience (customers, website visitors, people... View article
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