Quality Score is a diagnostic indicator, on a scale from 1 to 10, that Google Ads assigns to every keyword in an account, to show how your ads compare to those of other advertisers bidding on the same searches. The score is built from three components evaluated separately: expect... View article
Many digital marketers still talk about "lookalike audiences in Google Ads", even though that option no longer exists as such, since mid-2023. A lookalike audience is, on Meta Ads, a new audience generated automatically from a source audience (customers, website visitors, people... View article
A sales funnel is the representation of the stages a person goes through, from the first contact with your brand to completing a purchase, organized from a large number of interested people (the top of the funnel) down to a small number of actual customers (the bottom of the funn... View article
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