CPA (Cost Per Acquisition) is the average amount spent on advertising to get one conversion from a campaign: a sale, a completed form, a phone call, or any other action defined as a goal. It is calculated simply, by dividing the campaign's total cost by the number of conversions... View article
CTR (Click-Through Rate) is the percentage of ad impressions that turn into clicks. It is calculated by dividing the number of clicks by the number of impressions and is expressed as a percentage: a CTR of 3% means that, out of 100 people who saw the ad, 3 clicked on it.Th... View article
ROAS (Return on Ad Spend) is the metric that shows how much revenue every leu spent on an advertising campaign brings back. It is calculated by dividing the revenue generated by ads by the total cost of those ads, and it is expressed either as a ratio (for example, ROAS 4) or as... View article
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