A sales funnel is the representation of the stages a person goes through, from the first contact with your brand to completing a purchase, organized from a large number of interested people (the top of the funnel) down to a small number of actual customers (the bottom of the funn... View article
Retargeting is an online advertising technique that shows ads to people who have already interacted with your site, app, or social media page, but did not complete the desired action (a sale, a form, a booking). It works through a tracking code (a pixel or tag) installed on the s... View article
CPA (Cost Per Acquisition) is the average amount spent on advertising to get one conversion from a campaign: a sale, a completed form, a phone call, or any other action defined as a goal. It is calculated simply, by dividing the campaign's total cost by the number of conversions... View article
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